There are many vital steps to business success, but there are two stages no business can do without. One, you need to establish your brand, and two, you need to advertise your brand.
Every year, companies pour millions of dollars into advertising and marketing their brand to establish themselves in the marketplace. They advertise, they market, and they brand everything from clothes to pens and coffee cups.
But what about bags?
Most people don’t think about the bags they bring home from stores. They shove them under the sink, use them to clean up after the family pets, or drop them off to recycle. However, many companies have seen custom printed bags as a vital marketing opportunity. And they’re starting to take advantage of it.
A December 2007 article in the New York Times discussed how major retailers like Lord & Taylor, Bergdorf Goodman, Macy’s and Juicy Couture are moving away from disposable one-shot bags. Instead, they’re investing in high-quality, custom print bags their customers not only love but also use over and over again. How’s that for stretching your advertising budget?
Custom print bags give your company additional exposure in a competitive market. Maintain a commitment to quality by providing custom bags that match the quality of the products customers are buying.
That bag may reappear later as an extra purse or an overnight bag. Other potential clients will see that bag with your name and logo, and they will associate your company with quality. Customers also remember the bag they received from you, and that will be a factor in future shopping decisions. Custom print bags can help encourage customer loyalty.
When you’re ordering custom print bags, here are three things you need to keep in mind.
1) What is the use of the bag?
More than something else, your bag’s use will affect the choices you have regarding material and quantity. Depending on the use you have in mind, some materials will work better than others.
For example, a San Diego sheriff contacted us to make a bag for prisoners to use for the commissary. Since he wanted a reusable bag, it couldn’t be paper, so we decided to use vinyl. However, we couldn’t give a vinyl bag to prisoners as-is. It might end up over someone’s head. So, we planned the bag with plenty of holes in it.
Though this is an extreme example, it does illustrate the importance of planning for the intended use of your custom print bags. It helps a bag supplier decide how to best meet your needs.
2) How many do you need?
The number of bags you need plays a crucial role in what your bag supplier can do for you. This is something your sellers will want to know even before you discuss materials for your bag. Individual custom print bags simply cannot be manufactured cost-effectively in small quantities.
It costs the same for the manufacturer to start up the printing press whether they’re printing one bag or 100,000 bags. The economy of scale comes from the printing machine running for longer periods of time.
For example, if you want to print a picture of your store on your bag, but you only want 1,000 bags, the printing cost would be $400 per bag. That’s simply not feasible for you or your bag supplier. However, if you ordered 10,000 of those custom print bags instead, the cost per bag scales down considerably.